Strategic Marketing & Consumer Demands

The following article presents the very latest information on strategic marketing. If you have a particular interest in strategic marketing, then this informative article is required reading.

Hopefully the information presented so far has been applicable. You might also want to consider the following:

Marketing is basically the ways utilized to understand consumer demands, increase a demand for a product/ service and attracting the varied consumers toward the particular product/ service. Usage of proper marketing strategies brings about tremendous business growth. Marketing techniques are used strategically in order to increase the consumer’s awareness for different products/ services. Some of the keys to attain better business are through advertising, distribution as well as selling and these are achieved through effective market research.

The two levels in which marketing is carried out are operational marketing and strategic marketing. The work of operational marketing is to attract consumers towards the new and upcoming products and services and maintain the goodwill by catering proper customer service. In contrast strategic marketing is the way by which an organization competes with other competitors.

Different strategies are undertaken in order to attain an advantage over the other competing companies of the market place. In order to do so the four P’s of marketing, namely product, pricing, promotion and place (also referred as distribution) are taken care of considerably. By understanding and implementing these four parameters of marketing the products can do immensely well in the market. Three more sets of P’s, namely people process and physical evidence, can be added to the prior theory of strategic marketing. However, with the marketing strategies changing with the change in market condition, the brand new P’s which have come up are: Personalization, Participation, Peer-to-Peer and Predictive modeling.

For carrying out the strategic marketing policies effectively what needs to be kept in mind are the packaging and trademark of the product, pricing of the product as well as the distribution channel through which the marketing of the product is carried out. Excellent packaging and trademark not only reflects the excellent qualities of the company but also the customer service tag attached to it. Requirement of a trade mark is always necessary for making the consumers aware of the product and letting them remember the product and its qualities. Pricing of a product is generally kept at par with the same sort of product of the competitive companies. This negligible difference in the prices helps the consumers to buy the best and effective product. Distribution channels are strengthened in order do the marketing of the products in a much better manner. Proper manufacturers, wholesalers and agents are responsible for better marketing of the products and services.

Advertising products in the best possible manner increases the sale and goodwill of the products considerably. Attractive and convincing advertisements help better promotion of the commodities and hence increase the competition with other companies. Apart from print and media advertisement, web advertisements have also commenced in the recent times. However, while carrying out the strategic marketing policies the focus on the products are not shifted. Fall in the quality of the product and customer service makes the strategic marketing conditions ineffective. Hence, in order to remain the best in the market place and give competition to the other organizations the strategic marketing should be followed effectively.

Those who only know one or two facts about strategic marketing can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning on strategic marketing.